Music in Shakespeare's plays Essay Example | Topics and Well Written Essays - 5750 words

Music in Shakespeare's plays - Essay Example The songs of the period reflect the manners and tastes of all stations of its society and the range of emotions of its people. (Randy L. Neighbarger 1992). The London theatre throughout the preceding years of the preeminence of Elizabeth was an exhilarating place. In a city of some hundred thousand people, where approximately fifteen to twenty thousand people attend the theatre every week, even if plays were performed throughout noontime, everybody had to work. In that Era, music was new and Shakespeare was quick to make out the capability of music to acclimatize to the stage. Though Shakespeare did use several new masterpieces, numerous of the songs used in his dramatic works were formerly written songs, sometimes even popular music, adapted to fit the work. Shakespeare's frequent tributes to the power of music, his apt use of musical terms and his many allusions to musical instruments, are, of course, well known. There were many good composers and theoretical writers hard at work during Shakespeare's time, and it is certain he had knowledge of these men and their works and made good use of it. Of course, in those days music was an important branch of education, as important as Latin or Fencing. (Randy L. Neighbarger 1992) Diamond defines, there were two major kinds of music, art and vocal that used in the drama of Shakespeare. The art song was a convoyed solo song, typically only one stanza in length, through lyrics of greater complication than that of the admired ballad. These songs could be recently composed, or tailored for the framework of the play. (Diamond, Harold, 1991, pg 65). Further Shakespeare exploited in his plays was vocal music usually ballads. This music was usually more than three stanzas of three to four stresses on every line. These songs would have been employed simply in part and then cut off by the end of the piece. There was a dual motive for this: partly as the extent of the majority of the popular ballads of the day was merely too great to be used with easiness, and also as the lyric of the portion all together might not be corresponding to the stratagem of the play, as a stanza or two might fit it adequately. One new type of the popular music was the instrumental music. Though there is little left of the precise instrumental melodies used on Shakespeare's stage, what still exists is in the similar style as the well-liked instrumental music of the time. The miscellany of the range suggests that instruments were kept back to short as well as simple pieces, such as dances or marches. According to Neighbarger, Music played two basic functions on the Elizabethan stage. It provided a realistic touch of pageantry and excitement in those scenes where music would normally be found in real-life situations, such as secular and religious ceremonies, battles, and banquets. Music also played a commentarial role, communicating to the audience some aspect of the

Contemporary management issues Essay Example | Topics and Well Written Essays - 2250 words

Contemporary management issues - Essay Example The project would be conducted through a critique of secondary sources on a wide range of topics that relate to the Greek financial crisis. To this end, various authoritative sources would be examined to provide important information about the topic under review. The Greek Financial Crisis Video images of demonstrations and other harsh economic conditions in Greece are not uncommon in the media. Greece has been at the forefront of a major financial situation that can be attributed to their inability to meet the requirements of the European Union (Sladek, 2010). Many debates and arguments have ensued about the appropriateness of the country continuously remaining as a member of the European Union (Sladek, 2010). However, the rules of the European Union requires that the country discharges its obligations to the European Union and works to meet all the requirements of the Common Market. On the other hand, many Greek citizens are very unhappy about the changes and adjustments that are r equired. The root of the Greek financial crises can be traced to the fact that the country has maintained a government that carries out uncontrolled spending which leads to high sovereign debts (Pasiouras, 2011). The European Union requires that member states' governments cut down on subsidies and excessive spending amongst other things (Levy, 2012). However, Greece has a history that goes back to years of running a welfare-state modelled on the principles of Communism (Grawitzky, 2012). This is because from the period before Greece joined the European Union, the nation maintained a system whereby the public sector was the primary engine of the economy. The public sector was the largest controller of resources and the public sector also employed the vast majority of workers in the country (Grawitzky, 2012). Impact of EU-membership on Greece Greece's membership of the European Union came with several requirements and expectations from the article of membership (Pettifer, 2012). This is because the European Union is built on the elements of supply-side economics which requires the private sector to be the main and primary engine of growth of the economy (Pettifer, 2012). This is connected to the fact that the European Union was formed by nations that were on the Capitalist side of the Cold War. These nations believe in allowing people to work to earn their expectations in life, rather than get the state or government to control resources. The clash between the European Union and the Greek economy meant that there was an inevitable conflict which would require Greece to dismantle its public-sector oriented economy in favour of a more privatized system. The European Union seeks to create a Single Market that would promote property owning democracy across member states with the hope of promoting efficiency through the principles of Capitalism. Greece joined the Union in 1981 but it has been slow in dismantling its welfare-structured system in favour of a Capitalist model of governance where competition was encouraged (Sladek, 2010). In spite of these realities, Greece has been repeatedly ruled by parties that are Socialist in outlook (Sladek, 2010). These parties have continued to uphold the welfare-oriented practices of the government and reforms and conformity with EU principles have come rather slowly. Around the year 2005, pressure from the European Union increased and the problems in the Greek public sector was uncovered (Pasiouras, 2011). The country was not able to pay its sovereign debts and the International

Should Nurses Be Allowed to Diagnose Patients?

Should Nurses Be Allowed to Diagnose Patients? Nowadays, the more controversial is the question as whether nurses should be allowed to diagnose patients? This issue is highly significant because nurses are equally responsible for patient care as do doctors and their knowledge can contribute towards appropriate diagnosis. However, Croasdale (2008) claimed that nurses have limited diagnosing skills. Here the essential point on which I differ is that, today nurses are more knowledgeable and competent health care professionals. Thats why they have potentials to diagnose patients. Thus, I propose that as nurses possess great potentials so they should be allowed to diagnose patients. Opponents of my view argued that nurses are considered subordinate to doctors. Sullivan Decker (2008) stated that Relationship of physician and nurse has been that of superior and subordinate. This in turn means that, nurses are supposed to adhere to doctors order. This prestige comes from the point that only doctors are allowed to diagnose. Godlee (2008) contends that, diagnosis is almost the only skill that defines doctor. Additionally, history taking and assessment in logical fashion is the key principle to make pertinent diagnosis. For which doctors are trained and knowledgeable. Furthermore, their education is more advanced than nurses, which help them to achieve this task. Thus, it can be affirm that nurses are responsible for caring patients while doctors cure them. Whereas, I strongly believe that, nurses are not subordinate to doctor. In fact, both are independent professionals who collaborate to achieve similar goals. As Murphy (2004) clearly pointed out that nursing is an independent profession with a unique body of knowledge and not simply a subcategory of medicine. In reality, nurses in their everyday practice also implement a logical process for history taking and assessment which ultimately guides diagnosis. For example, since the day nurses step in this profession, they are practicing history taking, interviewing and assessment skills. Moreover, nursing education has also expanded now and advance concepts are part of their curriculum. Today, nurses are also actively participating in researches to make their practice evidence based. Furthermore, the circle of nursing education does not complete at diploma or baccalaureate level while, career in nursing is flourishing day by day and nurses are moving ahead towards specialization. Therefore, on one hand, care is the core component of nursing. While on the other hand, it provides them the means to cure as well. Fox (2010) is the supporter of my opinion who asserted that Nurses can handle much of th e strain that healthcare reform will place on doctors and should be given the authority to take on more medical duties It is generally accepted that, people are more satisfied with doctors. This is because of the worldwide recognition associated with this profession. Doctors are the fundamental provider of health care. Moreover, it has been observed that in our society people consider doctors as superior to them. And in case of illness they immediately rush to doctor. Likewise, during my experience at emergency department, I have seen that as soon as patients reach, they want doctor to see them first. And many of them seemed satisfied after that. This was the reason, allowing nurses to triage patients was questionable. Hence, it is true to say that patients trust doctors and reveal more history to them comparatively to nurses. However, relating to these arguments is the critique that patients are more satisfied with nurses. Yet, there is no denying that doctors are recognized worldwide but, the point that profession of nursing is also globally renowned cannot be overlooked. People consider nurses as core member of health care team. As Laurence (2004) supported that Nurses are more popular than doctors as frontline providers of medical care. Besides that, nurses stay with patients for a longer period of time. Hence, patients trust and build rapport with them. Payne (2009) explains that Nursing was one of the few professions to gain an increase in public trustà ¢Ã¢â€š ¬Ã‚ ¦ Doctors saw a drop of 4% in public confidence in the last two years. This clearly shows that, patients trust nurses more than doctors. This allows patients to disclose even those details to nurses which they hesitate to communicate to doctors in short meeting. Thus, it provides nurses an opportunity to identify patients concerns and make appropriate diagnosis. As far as triage nursing is concerned, initially it was questionable but once implemented, it became successful than the former. This example clearly illustrates that nurses with their capabilities can satisfy patients. Hence, nurses can become successf ul if they are allowed to diagnose. Cernik Ferns (2006) claimed that doctors are the ultimate decision makers and patients are their legal responsibility. According to this argument, the responsibility to diagnose comes under doctors mandate because they are licensure for that. Therefore, they are held legally responsible as any error or an act of negligence can lead to legal implications for them. Nurses, so this argument goes, are also legally responsible and answerable for their actions in court of law. For instance, if the patient dies due to wrong diagnose, so it is not only a doctor but the organization is sued and in such circumstances, doctors and nurses both are liable. Moreover, doctors are licensure to diagnose but the same is true for nurses in particular that, in UK and USA, there are nurse practitioners who are allowed to diagnose independently and treat patients. Considering the above arguments, is the point that competent nurses by virtue of an essential member of health care team should be allowed to diagnose patients. As, they are regarded as the backbone of health care industry their knowledge can benefit patient to a greater extent. Nurses, being good decision maker based on their knowledge and experience as well as legally responsible health care professionals can bring positive outcome in health care. In my opinion, if nurses are prohibited to diagnose, then their capabilities would get suppressed. As well as, this can predispose to increase chances of misdiagnoses and eventually errors will arise. Hence, society at large can benefit if the nurses are empowered for that. Word count: 1005

Baz Luhrman´s Version of Shakespeares Romeo and Juliet Essay -- Romeo

Baz Luhrman ´s Version of Shakespeare's Romeo and Juliet One of the characteristics of Elizabethan and also Jacobean drama is the low number of stage directions and the lack of details they contain. As a logical consequence theatrical representations or film versions of these ages may allow an important quantity of freedom in the performance. In other instances stage directions and other important theatrical elements are consciously left aside in order to create totally different visions of the original idea. That is not the case of Baz Luhrman ´s version of Romeo and Juliet filmed in 1996, which despite the numerous alterations of the original play still retains Shakespeare's initial conception. On the question of setting, instead of the Verona of the sixteenth century in Italy, the action occurs in another Verona in the nineties, a coastal city dominated by two large skyscrapers belonging to the Montagues and the Capulets respectively, two adversary industrial powers. The places appearing in the play are barely respected, however the Capulet ´s mansion including its walls and garden appear both in the play and the film due to the fact that the events taking place there are crucial because it is the place in which Romeo and Juliet ´s first meet and develop their love affair. Apart from this, they are forbidden for Romeo, so any other location would have reduced the tension of his intrusions. In addition to this, in the film the streets of Verona are repeatedly replaced by the beach, and so the friar Lawrence ´s cell by his chapel. It is usual to find that whereas in a single scene of the play the events occur in a single space location, in the film it is possible to see more than one, as in the case of the first scene o... ...already dead. Apart from these elisions, some passages or sentences are extrapolated as in the case of 5.3., when Romeo says: "thy drugs are quick" referring to the apothecary's poison. This sentence only appears before Romeo and his friends go to the fancy-dress ball referring to the ecstasy tablet that Mercutio gives him. An interest case regarding to the text is prince Escalus' last intervention (5.3.), that in Luhrman's versions is performed by a newsreader on a t.v. who also performs the role of the chorus at the very beginning of the play. From all this, it follows that faithfulness is the key word since this version, unlike others as West Side Story by Jerome Robins and Robert Wise, retains the basic plot, metrics and literary devices in order to achieve a faithful and, at the same, time new vision of the Shakespeare's work that keeps his poetic richness.

Altria Corporation

Altria Group is the mother company of Phillip Morris international (altria, 2007), company known for its dominance in the world of tobacco production. Altria, which means â€Å"tobacco† (Offen, 2006), became the official company name of Phillip Morris Companies since 2003. Today, this company is considered to be the largest tobacco firm in the world market. The company not only caters on the production of tobacco products but also the manufacturing of some food products like Jell-O, Kool-Aid and a lot more since they are part owner of Kraft Foods- ranked second in food production next to Nestle’.Current Situation of the Company By this year, Altria Group is currently ranked 71st in the Fortune Global 500. With a profit of about $12 million and a profit growth rate of 15. 2%, Altria is now playing a good position in the global market (cnnmoney. com, 2007). As compared to other tobacco producers in the market, Altria defeated British American Tobacco, Japan Tobacco and Al tadis. As most of the market analysts, most of the profit of the company is attributed to its international sales.The company sells more abroad than inside US. Based from the company’s quarterly report, on their fourth quarter period sales increased by 13% due to the purchase of Indonesia and Columbia. Last 2006, the total sales of Altria is around 35,000 units and continuously increasing (Burritt, 2006). Currently, some of the bulk of their profits comes from the increase of their tobacco product prices. It is their Marlboro brand that keeps their sales on a smooth track and still remains their â€Å"trade mark†.Marlboro becomes popular in the 1970’s that bring the company on its greatest height. Currently, Altria plans to concentrate solely on the production of tobacco. As of March 30, 2007, Kraft Foods already separated into different business entities, this makes Altria no longer have any interest in Kraft Foods. Impression with the World Wide Operation of A ltria Group Well, the company has indeed a lot of â€Å"right† to claim that they are the best tobacco company internationally.The company has its adequate resources to finance all of its undertaking here and abroad. It is a good thing that this company operates internationally because it supplies the ever increasing demand for tobacco products in other country. If it is not the help of Altria Group, there would be a shortage in the supply of tobacco products giving pressure to its prices to increase significantly harming the consumers since they will have to pay higher price tobacco products that what is socially right.As of now, the existence of Altria Group in the market is beneficial given the current situation of various agents in the market. But for sure, there would come a time wherein the dominance of Altria in the tobacco industry could harm other businesses. It is up to the government to keep track of the performance of the tobacco industry and impose appropriate po licies to equilibrate the market.

Financing Strategy Essay

There are many options for expansion for a privately held company. The Huffman Trucking Company has options to expand the operations of the business. The three best options that the firm faces are; going public through an IPO, acquiring another organization in the same industry, or merging with another organization. With each of these being a possibility, there are some aspects that must be taken into consideration. First there are strengths of the option, as well as weaknesses. Each option also comes with its own opportunities as well as threats, which must not be over looked. While there are pros and cons to any decision that will be made as far as going forward is concerned, expanding operations is imperative to staying competitive in the business world this day in age. Weighing each option will allow The Huffman Trucking Company’s decision makers to come to the best conclusion when moving forward. Going Public through an IPO An initial public offering (IPO) is a process in which a private company issues shares of stock to the public for the first time. Often times this process is known as â€Å"going public†. Regardless of how people refer to it though, it is extremely important for Huffman Trucking to consider this option for further expansion (â€Å"Encyclopedia Of Business†, 2013). The strength in this approach is that it could generate revenues that do not have to be paid back. The initial purchasers of the stock are buying a portion of the company in hopes that the value will increase. Huffman Trucking can then use those funds to purchase new equipment, hire more employees, and more importantly to expand their service area in the United States. However, there are weaknesses in this decision. The current ownership and management would lose a great deal of decision making power for the company. In an instant, the entire management team would have a group of stockholders to answer to. The knowledge savvy that got Huffman Trucking to where it is would become secondary to the whims of the stock holders. The opportunities of this approach are many, but primarily, it would put Huffman Trucking on the map. Increasing the recognition and reputation of the company can go a long way to increasing revenues. Also, going public would create a financing climate for the company that would provide even more opportunity to gain investment monies (when needed) for further growth. The major threat of this decision is that current ownership and management would be thrown out. If the stockholders felt that they knew better for the company, steps could be taken to get rid of anyone deemed detrimental to the company. This could mean that in a matter of years the original owner and every member of the original management team could be removed from the company. Acquiring another Organization in the Same Industry Another option for Huffman Trucking is to acquire another organization within the trucking industry. Huffman trucking can already credit some of its growth in the past to acquiring other businesses, though each case is different and it’s important to consider the strengths, weaknesses, opportunities, and threats associated with another acquisition. Acquiring another business can help Huffman Trucking to increase their efficiency and business. This is a known strength for acquiring another business, because they already have a location that they cover as well as a customer base, and their name is known, associating Huffman Trucking with that name will help their customers feel comfortable offering their business to Huffman. Depending on how Huffman is already staffed, a weakness of acquiring another business could be bringing on to many employees, or even having to let some of that company’s current employees go. If Huffman brings on those employees they have to make sure they have enough business to pay for all of their labor, and if they have to terminate those employees it can give the company a negative public image for cutting jobs. There are countless opportunities when acquiring another company in the same industry. It all depends on how the specific company handles the acquisition. One major opportunity is unlimited growth, if the acquisition goes well for both companies than Huffman will probably have the chance to acquire other businesses within the same industry and continue to grow. A threat would be that there is really no guarantee how the other company will handle the acquisition. There could be negative publicity or issues with current employees if Huffman doesn’t handle the situation appropriately from the beginning. Merging Organizations Many times, a company like Huffman Trucking potentially can build strength by merging with other organizations. Careful consideration and planning needs to take place before simply diving into any venture; however, if the company were to mesh itself with a company that is already holding itself upright, Huffman Trucking potentially could have more to offer its customers. In combination with the diverse services Huffman already provides, it can expand on these services. Especially, if Huffman aligns itself with another well-known company, consumers could still get their needs met by the former company while also being introduced to the products and services offered by Huffman. In relation, if Huffman shares nearby territories with other companies that offer similar services, it may be a wise move to merge the companies into one entity. â€Å"It is smart to merge with, successful companies if the services complement each other. The acquiring company would have access to a new market and an already established customer base† (NFIB, 2013, P. 1). In this instance Huffman would serve as the main headquarters; the head honchos taking over. Combining similar companies together potentially can ignite more power as a union, reinforcing the strength in numbers concept. â€Å"Merging is a way to encourage growth; it can be looked upon as a way to open up new channels and new markets† (NFIB, 2013, P.1). Occasionally companies experience down times, mostly because of market trends. On their own, they simply would lose steam and eventually fade into financial despair, unless another company chooses to offer a life raft. In these instances, a large company may swoop in and â€Å"buy† out the struggling company. The endeavor can prove to be fruitful if the larger company is successful at not only turning around profits for the struggling company but also building onto its own. Acquiring additional assets also helps to make a large company â€Å"look† better to investors. Huffman Trucking initially may desire to keep everything the â€Å"same.† It may even promise that employees will not lose their jobs. The reality, however; for any successful merger, is that change is inevitable and some employees will be let go. If Huffman attempts to retain too many employees it sets itself up for failure as the synergy processes can become strained. Within a given organization, only so many associates are needed to fill the necessary departments. The action of merging with other companies automatically reveals the existence of several different â€Å"departments† of employees doing the same type of work. Huffman will have to determine how many workers are â€Å"needed† to fill these positions and then layoff, or relocate the rest. Larger companies merging with other large, successful companies may merge more smoothly with minimal layoffs, and such a condition would be ideal. The merging endeavor could unfortunately cause a temporary downward trend in stock prices. Huffman may be tempted to get cocky with prices because it is now owner of many smaller entities. It may would reason that since it offers products widely sought by consumers that pricing rests solely within their whim. Consumers, however, â€Å"may rebel when confronted by increased costs as they seek cheaper product alternatives within the marketplace† (Rimm & Media, Wint). The opportunities are numerous when a merger is successful. Two well-financed, profitable companies potentially can exponentially increase their net worth by joining forces. Keeping lines of communication open among the entire company promotes enthusiasm from workers old and new. Acquiring companies can benefit from the broader customer base; in conjunction it can often decrease expenses as they produce more of their own brand. Although the reality exists that some employees will be let go, there also lays potential risks. â€Å"Customer service may suffer as employees feel less motivated to go out of their way to help clients and shoppers† (Rimm & Media, Wint). A gradually weakening workforce fueled by employee stress and weakened morale will eventually affect the face of the entire company. Many merger efforts actually discourage employees from seeking employment elsewhere, as they want the merger process to unfold smoothly. This is no way guarantees job security for workers long-term. Consequently, some employees will be intolerant toward the unknown. They feel unmotivated. Turnover is sure to spread among departments. As departments begin to weaken, remaining workers may start to feel the squeeze of added work load. During the merger, the company is unlikely to hire replacement workers right away. The overall spirit within the company may slowly deteriorate as result. Another potential threat is an already weak company deciding to merge with another weak company, assuming that combining the two will induce success. Two broke companies will seldom find success together. More than likely, they simply will fail as one unit. Huffman Trucking should consider several factors when choosing to pursue an international location. Financial decisions for Huffman Trucking will be affected by the decision to branch out into international markets. The usual factors that Huffman Trucking takes into consideration in the planning efforts of supply and demand will include new risks. These risks will â€Å"include unanticipated commodity price shocks, volatile exchange rates, and unexpected supply disruptions as a result of forces beyond our controls, such as physical disasters and terrorist attacks† (Neuman, 2005). The company should consider interest rates as this will affect the exchanges from one currency to another. Employment levels and economic growth expectations will also potentially affect exchange rates. Rising unemployment in another country could bring the value of that country’s currency down, thus creating a less favorable exchange rate. The same is true for general economic conditions. If a country’s economy is not growing interest rates are likely rising and potentially affect exchange rates as well. Another factor Huffman Trucking should consider when choosing a location for potential international expansion is the trade balance of the other country as well as its political and regulatory structure. A country wants to maintain a positive trade balance to keep a favorable demand for its currency. The political structure within a foreign country needs to be strong to help protect the investments of Huffman Trucking. The foreign country should possess clearly defined regulations. Strong regulations will also help protect the company’s investments. These critical factors will aid Huffman Trucking is determining where international expansion aligns with their operations. Each of the choices before Huffman Trucking are valid and each has its own strengths and weaknesses. It is important to note that expansion is an important part of successful business, but not necessarily a requirement. Huffman Trucking must decide if negative side effects of any of these choices is worth the gain.

How American Manifest Destiny Effects Modern Foreign Policy

How American Manifest Destiny Effects Modern Foreign Policy The term Manifest Destiny, which American writer John L. OSullivan coined in 1845, describes what most 19th-Century Americans believed was their God-given mission to expand westward, occupy a continental nation, and extend U.S. constitutional government to unenlightened peoples. While the term sounds like it is strictly historical, it also more subtly applies to the tendency of U.S. foreign policy to push democratic nation-building around the globe. Historical Background OSullivan first used the term to support the expansionist agenda of President James K. Polk, who took office in March 1845. Polk ran on only one platform westward expansion. He wanted to officially claim the southern part of Oregon Territory; annex the whole of the American Southwest from Mexico; and annex Texas. (Texas had declared independence from Mexico in 1836, but Mexico did not acknowledge it. Since then, Texas had survived barely as an independent nation; only U.S. congressional arguments over slavery had prevented it from becoming a state.) Polks policies would undoubtedly cause war with Mexico. OSullivans Manifest Destiny thesis helped drum up support for that war. Basic Elements of Manifest Destiny Historian Albert K. Weinberg, in his 1935 book Manifest Destiny first codified the elements of American Manifest Destiny. While others have debated and reinterpreted those elements, they remain a good foundation for explaining the idea. They include: Security: Simply, the first generations of Americans saw their unique position on the eastern edge of a new continent as an opportunity to create a nation without of the Balkanization of European countries. That is, they wanted a continental-sized nation, not many small nations on a continent. That obviously would give the United States few borders to worry about and enable it to conduct a cohesive foreign policy.Virtuous Government: Americans saw their Constitution as the ultimate, virtuous expression of enlightened governmental thought. Using the writings of Thomas Hobbes, John Locke, and others, Americans had created a new government without the hobbles of European monarchies one based on the will of the governed, not the government.National Mission/Divine Ordination: Americans believed that God, by geographically separating the U.S. from Europe, had given them the chance to create the ultimate government. It stood to reason, then, that He also wanted them to spread that governme nt to unenlightened people. Immediately, that applied to Native Americans. Modern Foreign Policy Implications The term Manifest Destiny fell out of use after the U.S. Civil War, in part to racist overtones of the concept, but it returned again in the 1890s to justify American intervention in the Cuban rebellion against Spain. That intervention resulted in the Spanish-American War, 1898. That war added more modern implications to the concept of Manifest Destiny. While the U.S. did not fight the war for true expansion, it did fight it to develop a rudimentary empire. After quickly beating Spain, the U.S. found itself in control of both Cuba and the Philippines. American officials, including President William McKinley, were hesitant to let nationals in either place run their own affairs, for fear that they would fail and allow other foreign nations to step into a power vacuum. Simply, many Americans believed that they need to take Manifest Destiny beyond American shores, not for land acquisition but to spread American democracy. The arrogance in that belief was racist itself. Wilson and Democracy Woodrow Wilson, president from 1913-1921, became a leading practitioner of modern Manifest Destiny. Wanting to rid Mexico of its dictator president Victoriano Huerta in 1914, Wilson commented that he would teach them to elect good men. His comment was fraught with the notion that only Americans could provide such governmental education, which was a hallmark of Manifest Destiny. Wilson ordered the U.S. Navy to conduct sabre-rattling exercises along the Mexican coastline, which in turn resulted in a minor battle in the town of Veracruz. In 1917, trying to justify Americas entry into World War I, Wilson remarked that the U.S. would make the world safe for democracy. Few statements have so clearly typified the modern implications of Manifest Destiny. The Bush Era It would be hard to classify American involvement in World War II as an extension of Manifest Destiny. You could make a greater case for its policies during the Cold War. The policies of George W. Bush toward Iraq, however, fit modern Manifest Destiny almost exactly. Bush, who said in a 2000 debate against Al Gore that he had no interest in nation-building, proceeded to do exactly that in Iraq. When Bush began the war in March 2003, his overt reason was to find weapons of mass destruction. In reality, he was bent on deposing Iraqi dictator Saddam Hussein and installing in his place a system of American democracy. The ensuing insurrection against American occupiers proved how difficult it would be for the United States to continue pushing its brand of Manifest Destiny.

Free Essays on Columbine Motives

Analysis of Motives â€Å"What is involved when we say what people are doing and why they are doing it?† Kenneth Burke in, â€Å"Grammar of Motives† offers us a way to analyze different people or events and why they did it. Through the idea of Pentad we can further analyze things to cover all aspects of it. Pentad includes five principle terms. They are: Act, Scene, Agent, Agency, and Purpose. We can use this to analyze motives behind certain events. The act is what event actually took place. The scene deals with the situation or place where the event occurred. The person or kind of person who performed the act is the agent. Agency is what means or instruments he used. And last but not least is the purpose. In this paper I will discuss different articles that deal with the Columbine scandal and the ways people view this incident through the use of Pentad. Burke argues that each person who looks at a certain way using this pentad will have a different way of looking at it. For example when people look at the Columbine shootings, you can rarely find articles that are similar to each other. Why is that? We were created with our own mind. Not one of us has lived identical lives to anyone else. People Johnson 2 develop views on things throughout a collection of study and experience building inside us so therefore it is all different. Earlier in the year we read a piece from Burke â€Å"Terministic Screens† ; this talked about experiences and how each event or experience in our life that we encounter, we develop a screen in our head. A photographer uses different lenses and not one lens is the same. You could be looking at the exact same thing through that lens but the way you see it in you mind is different. The same thing comes into play here. My pentad for looking at an event is not like anyone other person’s pentad. Another aspect on the pentad deals with ratios. We use ratios to help us analyze articles. So... Free Essays on Columbine Motives Free Essays on Columbine Motives Analysis of Motives â€Å"What is involved when we say what people are doing and why they are doing it?† Kenneth Burke in, â€Å"Grammar of Motives† offers us a way to analyze different people or events and why they did it. Through the idea of Pentad we can further analyze things to cover all aspects of it. Pentad includes five principle terms. They are: Act, Scene, Agent, Agency, and Purpose. We can use this to analyze motives behind certain events. The act is what event actually took place. The scene deals with the situation or place where the event occurred. The person or kind of person who performed the act is the agent. Agency is what means or instruments he used. And last but not least is the purpose. In this paper I will discuss different articles that deal with the Columbine scandal and the ways people view this incident through the use of Pentad. Burke argues that each person who looks at a certain way using this pentad will have a different way of looking at it. For example when people look at the Columbine shootings, you can rarely find articles that are similar to each other. Why is that? We were created with our own mind. Not one of us has lived identical lives to anyone else. People Johnson 2 develop views on things throughout a collection of study and experience building inside us so therefore it is all different. Earlier in the year we read a piece from Burke â€Å"Terministic Screens† ; this talked about experiences and how each event or experience in our life that we encounter, we develop a screen in our head. A photographer uses different lenses and not one lens is the same. You could be looking at the exact same thing through that lens but the way you see it in you mind is different. The same thing comes into play here. My pentad for looking at an event is not like anyone other person’s pentad. Another aspect on the pentad deals with ratios. We use ratios to help us analyze articles. So...

Asthma Is A Chronic Lung Disease

Cystic Fibrosis Cystic Fibrosis is the most chronic lung disease amongst children and teens. Cystic Fibrosis is a disease passed down through the parents, if both parents have the defective CF gene then it is passed down to the spawn. About 1,000 cases of Cystic Fibrosis are diagnosed each year, 70,000 people today suffer with this disease. Out of those 70,000 people, my nephew is one of those diagnosed with this disease. Usually people with this disease only live up to 30 years of age, isn 't it†¦ Asthma is oftentimes overlooked or brushed to the side when talking about disabilities, especially when it comes to discussing disabilities among school children. Due to modern medicine and an increased knowledge about the disease, those affected by it are often able to live normal healthy lives. Despite being treatable, asthma is not a disease that should be taken lightly. Boushey & Fahy state that asthma wasn’t considered a severe disease until the 1960’s when several asthmatic deaths took place†¦ Asthma is a chronic long-term disease that affects breathing tubes that carry air in and out of the lung, it can further be defined as a persistent inflammatory disorder that is linked up with physiological abnormalities in the airways, which can be a variable airflow limitation and airway hyperresponsiveness (AHR). The physiological uneasiness in the airways can be variable symptoms like chest tightness, shortness of breath, cough or wheeze. In some case, these symptoms can be mild or even absent†¦ Lung cancer is a disease that affects the lungs. This type of cancer initiates in the lungs. The lungs are two spongy like organs in the chest that take in oxygen when you inhale and release carbon dioxide when you exhale. People who smoke have the greatest risk of lung cancer. The risk increases with the numbers if cigarettes you have smoked. If a person quits smoking, they can reduce the chances of developing lung, cancer. It is estimated that about 90% of male lung cancer deaths and 75–80% of†¦ Asthma is chronic inflammatory disease of the airways characterized by variable and reversible airflow obstruction. The symptoms of asthma include shortness of breath, cough, chest tightness and wheezing. Genetic factors are thought to play an important role in the development of the disease, however the phenotype expression is profoundly affected by environmental factors1. Asthma affects 334 million people all over the world and is the most common chronic disease among children2. In the UK alone†¦ trying their first cigarette? Kids can get asthma from smoking cigarettes. Asthma is a chronic disease that affects the airway and lungs. When you get asthma you will have very bad chest pain, their will also be sharp chest pain. Their also can swollen thee airway and it will make it hard to breath. Asthma is a very bad disease that can kill you, it has to be treated with a nebulizer and you are making your asthma might go away. You also can get an asthma attack it can happen when you are born early†¦ Asthma is a chronic inflammatory disorder of the bronchial mucosa that causes bronchial hyper responsiveness, constriction of the airways, and variable airflow obstruction that is reversible. Asthma occurs at all ages, with approximately half of all cases developing during childhood and another third before age 40 (McCance & Huether, 2014). The most common symptom of asthma is wheezing. Other symptoms include shortness of breath, chronic coughing, chest tightness, and trouble sleeping at night†¦ Lung diseases are very prevalent in the United States. According to a study, COPD is diagnosed in almost 24 million individuals in the US and is among the top 4 reasons of death in the country (Rubin, Dhand, Ruppel, Branson, & Hess, 2011). Other prevalent lung illnesses in the United States are asthma, pneumonia, and ARDS, which all correlate with the concept of gas exchange. In each phase in the continuum of healthcare, nurses will be faced with a patient who is diagnosed with a respiratory illness†¦ The disease of the lungs, COPD, can be traced back to the 1600’s. It was the year 1679 when Swizz physician, Bonet, defined the disease as â€Å"voluminous lungs.† About a century later Italian anatomist, Giovanni Morgagni, termed cases of the lungs as â€Å"turgid.† A series of illustrations of the emphysematous lung putting forth the pathology of the disease was published by Baillie in 1789, thus emphysema was known to be a part of COPD early one (Mandal 2013). Over the years, Chronic Bronchitis became a†¦ LUNG CANCER Hadar Leybov Lung cancer is a disease that affects the lungs. This type of cancer initiates in the lungs. The lungs are two spongy like organs in the chest that take in oxygen when you inhale and release carbon dioxide when you exhale. People who smoke have the greatest risk of lung cancer. The risk increases with the numbers of cigarettes you have smoked. If a person quits smoking, they can reduce the chances of developing lung, cancer. It is estimated that about 90% of male†¦

My Career Plan Essay Example | Topics and Well Written Essays - 750 words

My Career Plan - Essay Example The managerial position will enable me to gain the confidence needed so that I may be able to sharpen my skills in entrepreneurship and also consultancy. With proper experience and education, I will be able to maintain a successful business career in entrepreneurship which will require the understanding of the changing needs that affect the marketplace. I want to be able to come up with my own ideas on how to serve people better so that my services or goods add value to the customers (Ramsey, 150). The skills that I want to achieve will not only lead to the success of the business, but also to the success of me as an individual. Many people who are successful today have had challenges in one way or another, but they have managed to come on top of the business world by facing their fears and conquer them. Richard Branson and Bill Gates can be called entrepreneurs because they took the initiative to believe in themselves and now their businesses are flourishing globally. That is where I want to be headed as it is a one step in the right direction. They took their objectives, put them in place, managed themselves and ensured that their entrepreneurship skills paid off. Strategy to Achieve My Goals My first step is to get the ultimate satisfaction from my job and this means that I will progress much faster. There are people who complain about their jobs regarding many issues, but one thing they do not know is that it does not give them the lead way to achieving their goals and objectives (Ramsey, 278).... I want to have more responsibility and experience so that I can contribute to the success of the company and my employees. The managerial position will enable me to gain the confidence needed so that I may be able to sharpen my skills of entrepreneurship and also consultancy. With proper experience and education, I will be able to maintain a successful business career in entrepreneurship which will require the understanding of the changing needs that affect the marketplace. I want to be able to come up with my own ideas on how to serve people better so that my services or goods add value to the customers (Ramsey, 150). The skills that I want to achieve will not only lead to the success of the business, but also to the success of me as an individual. Many people who are successful today have had challenges in one way or another, but they have managed to come on top of the business world by facing their fears and conquer them. Richard Branson and Billy Gates can be called entrepreneurs because they took the initiative to believe in themselves and now their businesses are flourishing globally. That is where I want to be headed as it is a one step in the right direction. They took their objectives, put them in place, managed themselves and ensured that their entrepreneurship skills paid off. Strategy to Achieve My Goals My first step is to get the ultimate satisfaction from my job and this means that I will progress much faster. There are people who complain about their jobs regarding many issues, but one thing they do not know is that it does not give them the lead way to achieving their goals and objectives (Ramsey, 278). What I would want to keep in mind is that change is everything,

The Semai Community Research Paper Example | Topics and Well Written Essays - 750 words

The Semai Community - Research Paper Example The individuals in the community share more that only among family. However, everybody in the Semai camp has to share the items or food that they have obtained for the day; including those that were injured or even too sick to be able to take part will be given their share. Nonetheless, this is a good example of a generalized reciprocity whereby one might give something without expectations of receiving something in return, maybe in some way or even some other day. The concept or idea of possession among the Semai is different from that of the West. For instance, in the United States of America, it would be felt that the meat’s owner was the one who brought the animal down. However, among the Semai community, the owner of the meat is the one who unleashed the arrow. In this manner, more individuals have a chance of contributing toward food. They are normally happy to do trade with the others since they lack the means to keep or store food (Laird 18). An individual who possesses meat would wish to exchange with another thing since it is possible that the meat would go bad before he or she would finish it all up. The Semai people have a robustly peaceful image of themselves, they consider themselves as being nonviolent individuals who are not always angered or do harm unto others. They, in fact, sometimes disagree and get angry, but have less violent expressions of fury, and they nearly never beat up their children. These people regard themselves as non-violent, nurturing and dependant; a character that allowed violence would challenge their definition of good value (Peaceful Socities.org 16). Their view of the world and the place of humanity in it does not have any place for aggression.  

EEIG case, on alliances Essay Example | Topics and Well Written Essays - 2000 words

EEIG case, on alliances - Essay Example A. (QA) (Fazio, 2007). The target markets for this establishment were multinational paint manufacturers and automobile manufacturers. The present case entails about the management of EEIG and also the perspective and situation after its incorporation. In addition, this case also illustrates about the strategies adopted by these companies to operate in the market. This study to a large extent enlightened us about the Quimica del Atlantico, S. A. (QA) and its business operations. This company was founded in the year 1932. It is headquartered at Baracaldo, Spain. Initially the company used to manufacture nitrocellulose paints, and air drying for the automobile body parts. It was also the first company to have supplied such products to the markets of Spain (Renart and Pares, 2010). The company had spent significant amount of resources and efforts towards research and development and for that the company has been able to introduce new products and services in the market. Through this repo rt, the internal and external business environment of the company will be analysed. Furthermore the strategic choices made by the companies will be also illuminated. Beside, how the strategies were implemented will be also emphasized. Finally based on the evaluation, a conclusion will be drawn and some recommendations will be suggested. External & Internal Business Environment Analysis Environmental analysis is often referred to as environmental scanning. According to some eminent authors analysis of the environment help companies to identify factors that may influence the operation. Additionally, it also helps the companies to forecast the impact these factors have on the company (Robinson, 2009). Through the process of environmental scanning organizations also identify opportunities and threats in the existing business environment. The business strategy of a company also remains highly dependent upon the situation of the external business environment. Apart from the external envir onment, the internal environment of a firm plays a crucial role in the formulation of strategy and also to capitalize on the opportunities of the external business environment (Von Der Gracht, 2008). In this context, Quimica del Atlantico, the paint manufacturing and marketing company of Spain embraces various strategic capabilities. However it also possesses some weakness which impacts the company’s operation and holds them back from achieving their goals. One of the major strength of the company is its competency in the field of research and development. Quimica del Atlantico spends significant amount of resources and efforts towards R & D activities. This has encouraged the company to come up with new and innovative products and systems in the market. Apart from that, the company also has the capability of utilizing technology to the fullest extent and therefore technology innovation can be manifested as one of their strategic capabilities. The company has presence in seve ral industries of the world, which provides them an opportunity to increase their total revenue. In addition, the company also enjoyed strong competitive position in the Spanish market. The biggest weakness of the company comes in the form of less export activities. The case enlightens that export has only accounted for 1.5 % of the overall sales of the company. The operational changes that were

Negligence Case Study Example | Topics and Well Written Essays - 750 words

Negligence - Case Study Example does not have a policy of requiring a background check on persons hired for any positions with ABC Properties, Inc. In addition, when you investigate Rob's background you find that Rob has a criminal record including convictions for robbery, sales of narcotics, and attempted rape. Mary wishes to sue ABC Properties, Inc. for damages as a result of the assault on a negligence theory. Negligence may be defined as intentional or unintentional breach of duty one is obliged to perform under existing laws. Under the United State of America laws, negligence is equivalent to tort. A tort is a private or civil wrong or injury, other than breach of contract, for which a court of law may provide a remedy through a lawsuit for damages or payment of compensation. When a person violates his/her duty to others created under general or statutory law, a tort has been committed ("What is a tort) In order for tort to exist, four elements must exist namely: 1) the existence of a legal duty owed by a person to others; 2) the breach of the duty by one person (negligence); 3) the breach of the duty being the proximate case of damages suffered by a person; and, 4) damages incurred by a person. Each of the four elements of a tort typically must be present to be compensated ("What is tort"). An example of compensable negligence is negligent hiring. ... parties to actions which can create legal liability ('Negligent hiring practices"). In the United States of America, an employer is obliged to take several measures before hiring an applicant ("Negligent hiring"). The most important of these measures is to conduct a background check and references to determine whether the applicant has a criminal record or has a dangerous or untrustworthy character. If an employee performs a violent or criminal act while working, such as rape, murder, or robbery, the employer can be held liable for torts for negligent hiring if it will be found out that he/she did not exert effort to perform the required obligation to conduct a background check before the employee who caused the unlawful act (Employer Liability for Employee's Bad Acts). In this case, it is very evident that the employer was negligent in hiring Rob as an employee and holding a key position in the company. First, the employer did not perform a background check that is required for him to do under the US laws before hiring Rob. Should he have conducted a background check, he should have found out about the criminal record of Rob and probably, could not have accepted him in the company. And should Rob was not accepted in the company, he will not have any access in entering the room of Mary, thus, the crime committed against her could not have been possible done. The four elements of tort were all consummated, therefore, Mary have a cause of action for negligence against ABC Properties Inc. Works Cited "What is tort". FreeAdvice.com. (Online). Retrieved on February 8, 2009. Retrieved from "Negligent Hiring Practices". Northern Arizona University. (Online). Retrieved

English take home final Essay Example | Topics and Well Written Essays - 500 words

English take home final - Essay Example Figure of speech: Almost every aspect of the poem has a symbolic meaning. Every detail flashes a gruesome and encoded message that readers are forced to decipher. Edgar often uses his fiction to describe his addictions such as laudanum. This drug comes from poppies. On the arms, the â€Å"field azure† may be an area with poppies. If so, this makes freedom in the story seem ironic. If it exemplifies addiction, it exemplifies captivity, hence showing the contrast between confinement and freedom. The Cask of Amontillado Setting: The setting has an important purpose. It suggests confinement or freedom, in opposition or harmony to the freedom or characters’ confinement. This is known as the â€Å"Gothic Interior.† The Montresor family catacomb and the carnival season are direct. The latter is a literal celebration of freedom which both Fortunato and Montresor are participating in as the story begins. Diction: Poes employs elevated diction. This is a polysyllabic, formal style. This is evidenced by the poet’s writing style which is formal in type. Besides mastering words, the Poet has an extensive vocabulary as seen in the poem. To achieve the goal of determining whether the author of Romeo Juliet borrows borrowed ideas from West Side Story (or vice-versa), there is need to compare and contrast the two stories. The major male characters possess several similarities. Romeo and Toni miss the foremost fight at the plays’ beginning. The two fall in love and unluckily are killed. In contrast, Toni existence occurs in the 1950’s, while Romeo’s in late 1500’s. The leading female characters, Juliet and Maria, come from families which detest each other’s families of the boyfriends. However, Juliet dies in her story unlike Maria who lives. In the plays, the leading male character takes life of their lover’s relative. Tybalta, Juliets cousin, is killed by Romeo just as Toni kills Bernardo who is Marias brother. The Prince and the Lieutenant tried

Leadership Essay Example | Topics and Well Written Essays - 250 words - 41

Leadership - Essay Example 68). The major challenge in personal development is handling criticism, which is essential in developing and understanding of personality. In spite of the challenges, understanding of the notion and the choice of the other people is integral in personality development. The hidden area in the model illustrates areas that cannot be handled personality and depends on the ability of others to help in the discovery. The hidden areas in personality include talents which may be identified by other people (Ashcraft, 2011, p. 69). The hidden areas depend on communication development allowing critical analysis of the behavior of the leader or individual. The blind and the unknown areas in personality will be understood when the crisis is handled in the company. The blind area is understood by others which may be different with the way one perceives himself. In fact, the blind area can be useful when trying to understand why others respond to you (Ashcraft, 2011, p. 124). The hidden area represents what one does not want others to know which may lead to crisis when known. The major challenge in Johari window theory is the understanding of the areas of control of the

English take home final Essay Example | Topics and Well Written Essays - 500 words

English take home final - Essay Example Figure of speech: Almost every aspect of the poem has a symbolic meaning. Every detail flashes a gruesome and encoded message that readers are forced to decipher. Edgar often uses his fiction to describe his addictions such as laudanum. This drug comes from poppies. On the arms, the â€Å"field azure† may be an area with poppies. If so, this makes freedom in the story seem ironic. If it exemplifies addiction, it exemplifies captivity, hence showing the contrast between confinement and freedom. The Cask of Amontillado Setting: The setting has an important purpose. It suggests confinement or freedom, in opposition or harmony to the freedom or characters’ confinement. This is known as the â€Å"Gothic Interior.† The Montresor family catacomb and the carnival season are direct. The latter is a literal celebration of freedom which both Fortunato and Montresor are participating in as the story begins. Diction: Poes employs elevated diction. This is a polysyllabic, formal style. This is evidenced by the poet’s writing style which is formal in type. Besides mastering words, the Poet has an extensive vocabulary as seen in the poem. To achieve the goal of determining whether the author of Romeo Juliet borrows borrowed ideas from West Side Story (or vice-versa), there is need to compare and contrast the two stories. The major male characters possess several similarities. Romeo and Toni miss the foremost fight at the plays’ beginning. The two fall in love and unluckily are killed. In contrast, Toni existence occurs in the 1950’s, while Romeo’s in late 1500’s. The leading female characters, Juliet and Maria, come from families which detest each other’s families of the boyfriends. However, Juliet dies in her story unlike Maria who lives. In the plays, the leading male character takes life of their lover’s relative. Tybalta, Juliets cousin, is killed by Romeo just as Toni kills Bernardo who is Marias brother. The Prince and the Lieutenant tried

Supermarket database-computer coursework Essay Example for Free

Supermarket database-computer coursework Essay Introduction There are many supermarkets around us, but there do you know how it works. In this coursework. , we will anyalsis the problem of the old supermarket system and how to solve this problem. Besides, in this coursework, it will introduce a new supermarket system, introduce its advantage, how to set up, how to use it and what is its advantages. Old supermarket system Disadvantage: piles of papers are used to keep the records it is hard to back up the records, if you really do so, the cost of the ink and the papers can make you bankrupt the payments are calculated by men, if your mathematics is poor, you will bankrupt again you need to spend nights after nights to turn the pages by your hands in order to search the data of the customers and supplier snail mail is used, which means time and money is wasted your customers cannot immediately get the most update news of your product, simply the million-dollar contract will fly to other companies the piles of paper wont remind you when your product is expired, you need to search through the papers it is not easy to comunicate to your branch stores. Many workers are needed to check the store Solution of the problem To solve the problem in the old supermarket system,setup up a database system that would control local store inventory, and cover the ordering of stock from the customers. Advantages of the new system Digital record is used. Millions of information are stored in a 6-inch hard-dish. The records can be backed up inside a DVD or a hard dish drive. the payments are calculated by computer, which decreases the human error In order to search the data of the customers and supplier, you simply need to type the name, or tel. number. email is used, your customers can get the most update news of your product, at once the computer will remind you when your product is expired, so you can make preparations you can communicate the computer form one branch store to another. Information can be transferred immediately computer can do most of the jobs. Less workers are employed Old system Computer system Space needed to keep the records more Much less Back up Very difficult Very easy error High possibility Low possibility Search data Very complicated Very convenient mail Slow and expensive Quick and free Check expired stock By hand automatically Communication Slow and inconvenient Quick and easy Number of employees more less Requirement of the system. It is consider that the supermarket has original system which has only one computer with the following equirement. Working system Windows 2000, standard edition Processor Pentium III 733Mhz, RAM 256MB recommended Drive space 20GB Video 32MB shared ram In order to reach the requirement of the new system, the computers need to replace new ones and connected as the following instructions. Requirement of the server. Working system Windows server 2003, standard edition Processor Pentium 4 3. 0Ghz, 550+ MHz recommended RAM 1024MB/1G recommended Drive space 250GB Video 128MB shared ram or better This computer is highly security. It needed the voice check and the password of the three highest manager to open the report of the profit and also to open the economy condition of the supermarket. Besides, the server is connected to a internet server with domain name. This is because this can convenient the customers to shopping or order products from the internet. Requirement of the other computers The other four computres is used to save data. They should have the following requirement. Working system Windows XP, Professional Processor Pentium 4 3. 0Ghz, 550+ MHz recommended RAM 512 MB recommended Drive space 80 GB Video 128MB shared ram or better. Software of the programme The supermarket can use Microsoft Access or Visual Basic The advantages of using MS Access are: Â  It is a relational database, which makes the data management easier. Â  It integrates easily with other Microsoft packages such as Word and Excel. Â  It is inexpensive. Â  It is a flexible product that cab be used for all kinds of databases. Â  It can be used to build extensive database applications. Â  All the information is held in one place and the information only needs to be updated once. Â  It can retrieve and update information quickly and easily. Â  Reports, standard letters can be easily produced. Backup and archiving is easy. The disadvantages of using MS Access are: Â  It lacks in high volume capacity. It is limited to a low transaction rate. It can bring down the entire servers if it is not used properly. The advantages of using Visual Basic are: It provides a user-friendly interface. The modular structure in visual basic program helps the programmer to develop a large program without knowing all the variables and their relationships. Â  It is provided by an integrate development environment that helps the programmer in debugging syntax errors. The disadvantages of using Visual Basic are:Â  It is limited in the kind of application that visual basic can code.

Concept of E Marketing

Concept of E Marketing Introduction: In todays business world Marketing is everywhere in different forms. In ancient time when people may have started business or trading, no matter what business or trade they have done, possibly in any form marketing would be there. Marketing could be there when they may have told some stories to make their business or trade to other people. With the passage of time human generation changed and along with that marketing may also have changed too. The ways of marketing may have improved and modified with the period of time and possibly it will changed with change in future generations, and now people are become more smart and intelligent to tell those stories while making their business and trade today. The concept of E Marketing can be considered as an instrument that works on old age marketing norms and fundamental with the use of modern technologies of communication. What does E marketing means? As mention above that the concept of E Marketing can be considered as an application that works by implementing old age marketing norms and fundamental with the use of modern technologies of communication specifically internet. There are different name of e-marketing, it can also be refer as online marketing, internet marketing and sometimes electronic marketing but this all terms are used as synonym of each other. In this study e-marketing is refers to internet marketing only. In E-marketing a brand is promoted or advertised via internet. As per the above elements online marketing is a mixture of all the activities that marketer adopts to promote product and services through world wide web by keeping aim of attracting attention of new firms, retaining existing firm and exploring their brands identity. (www.quirk.biz.com) Aim of this research: India is a developing country with significant rate of poverty and illiteracy. The use of technology is very limited. The main aim of this research is to critically evaluate e-marketing of Indian banking industry. In todays world internet is everywhere. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites and e-mail marketing. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month (Louise, S, 2008). Through internet marketing companies can approach their customers anywhere in the world. It is like boundary less marketing. Now with an internet marketing companies does not need to put more efforts to enter other countries to promote their products. Internet marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Internet marketing is now overtaking radio marketing in terms of market share (Holahan, C 2006). In the music industry, many consumers have been purchasing and downloading music (e.g., MP3 files) over the Internet for several years in addition to purchasing compact discs. By 2008 Apple Inc.s iTunes Store has become the largest music vendor in the United States (www.bbc.co.uk). Developed countries are using more technologies than under develop and developing do. Therefore an inspir ation has been taken to critically evaluate e-marketing of banking industry in India as a developing country. To accomplish main aim of these research four objectives has been located which are as below: Comparison of e-marketing and traditional marketing of Indian banking industry To evaluate an advantage and disadvantage of e-marketing of Indian banking industry. To find out factors affecting effectiveness of e-marking of Indian banking industry. To predict future of e-marketing of Indian banking industry. The first objective is to compare e-marketing and traditional approach of marketing in terms of Indian economical and demographical conditions. Second objective is to evaluate benefits and limitation of e-marketing of Indian banking industry. In this objective benefits and advantages will be focused on both the side i.e. banks and their customers. In third objective factors affecting effectiveness of e-marketing of Indian banking industry is been determined. In other words, this objective is up to some extend relates to second objective. In these objective reasons of advantage and disadvantages of e-marketing of Indian banking industry has been evaluated. Finally, last objective is to predict future of e-marketing of Indian banking industry. This objective is a sort of conclusion. The nature of this objective is conclusive with future prediction.

Essay --

INTRODUCTION Nowadays. Information technology (IT) is a familiar term for the people and the expert. This technology is developing rapidly and introducing in all social fields as well as influencing on all sciences and being affected by the other sciences. All processes and steps of remedial –healthy cares have been depended heavily on management information and its transfer. Information technology is also used increasingly for new medical practices, effective and active management of health cares and medical profession knowledge. In medical profession is necessarily required the informed scientists and intelligent expert having enough knowledge of related matters, comprehensive knowledge of medical devices and its technology as well as information and communication technologies. Medical informatics (data processing ) science which is developing and growing rapidly includes decision making based on the information, therapy display, systematic management, information saving and its retainin g, management system, model identifying and image and signal processing. Expert system is a subdivision of artificial intelligence and an expert system is the one having expertise within a special field and may be applied to that field for decision making and/or helping the expert people for decision making [1]. Expert system is a component of the process for intelligently automation of the processes regarded as artificial intelligence. Once John MC charty created Lisp language in masachoset institute of technology in 1960, it was as the initial step toward an expert system . from that date onward, a variety of expert systems have been developed and applied like CMS, XI-PLUS, ROSIE, OPS5, EMYCIN, EXPERT and so on. An expert system is comprised o... ... beyond the studying of direct relationship and subject not found among the nodes. Maybe the most important problem in giving the network and the most important interests in processing rule were needed to be identified gradually and this need was related to both the knowledge and cognition of small zone parts and the alignment of experts sharing in this study. since the expert did not use these cases for autopsy and interpreting , their clinical reasoning, asking them to say whatever they know was completely vain. Nevertheless, discussing with some special patients with severe diseases and encouraging our colleagues in interpreting the trends and their decisions, some of them who were n’t expert in a field got information about a piece of knowledge of applied environment, that is, personal inferencial realities which an expert regards them in solving the problem[2].

Bellamys Looking Backward: 2003 - 1887 :: Looking Backward Essays

Edward Bellamy's Looking Backward: 2000-1887 was an attempt to show Americans who desired the utopian sense of community what it could truly be. Looking Backward addressed the yearnings of a society stricken by economic panics and social collapse by proposing an Eden-like community in which war, hunger, greed and malice were eradicated from society. While the story followed the wonderment of Julian West as he awoke in a Boston of 2000 AD after 113 years of sleep, the text focused on Bellamy's description through the kindly and omniscient character, Dr. Leete of a "post-revolutionary" society which emancipated the individual from the horrors of capitalism. As the story progresses, it becomes obvious that Bellamy is simply trying to suggest ways in which to improve his own society at the time whether it be politics or business practices. The first thing Julian inquires about his the problem of labor strikes, something very prominent in his time due to the newly formed labor unions. â€Å"The National Labor Union (NLU) hailed the virtues of a simpler America, when workers controlled their workday, earned a decent living, and had time to be good citizens† (Davidson, Nation of Nations, 626). Dr. Leete explains that with generous capital, any worker with a decent idea can become his own boss and the need for unions and strikes desisted. This was something that had begun occurring already in Bellamy’s time, as had monopolies. This was the second step in the eradication of strikes as companies began to aggregate and form large syndicates. Finally, the largest syndicate of all, the government took over all industry. â€Å"When it was proposed that the nation should assume their functions (corporations), the suggestions implied nothing impractical even to the timid† (Bellamy, Looking Backward, 67). With this in mind, Julian asks who the enemies of the government are, whether they are other nations or natural ills. Dr. Leete responds with the mind-blowing realization of a perfect society. â€Å"We have no wars now†¦but in order to protect every citizen against hunger, cold, nakedness, and provide for his physical and mental needs, the function is assumed of directing his industry for a term of years† (Bellamy, Looking Backward, 68). The next major question was unemployment. During the any era, this is always going to be problem. Though a person who is educated can generally get a job, an uneducated person can only do menial labor.

Coordinated School Health Programs Essay

1.Identify the eight components of a coordinated school health program. The eight components of coordinated school health consist of the following services: 1. Health education is taught to K-12 students on ways to make healthy decisions through health literacy. 2. Physical education is a sequential K-12 curriculum that provides cognitive content and learning experiences in a variety of activity areas. 3. Health services are designed to ensure access or referral to primary health care services or both. 4. Nutrition services should provide access to a variety of nutritious and appealing meals that accommodate the health and nutrition needs of all students. 5. Counseling, psychological, and social services is provided to improve students’ mental, emotional, and social health and includes individual and group assessments, interventions, and referrals. 6. Healthy and safe school environment includes the physical and aesthetic surroundings and the psychosocial climate and culture of the school. 7. Health promotion for staff can provide opportunities fo r school staff members to improve their health status through activities such as health assessments, health education, and health-related fitness activities. 8. Family and community involvement is the combination of school, parent, and community that enriches the health and well-being of students. 2.SCHOOL/DISTRICT-BASED STUDENTS: Identify the components of a CSHP that are functional in your school and/or district. Briefly explain if, or how, these components coordinate their programs and activities. Not applicable. NON-SCHOOL-BASED STUDENTS: In your current or future position, describe how you could support a district’s or school’s CSHP. The United States Department of Education indicates the effects of bullying can have a lifelong negative impact on the lives of youths. Besides bullying being one of the number causes of death among youths, especially boys, it increases the chance of academic failure, health problems (e.g., mental and physical), low self-esteem, and increases the inability to connect socially with others, especially peers. In my future position as an educator, I would be supportive and proactive in a CSPH that is aimed at preventing bullying because nowadays, it is crucial that schools provide a safer school and community environment that also prevent teen suicide, decrease school failure, and the drop-out rates. I would create ways for students to be creative in their personal and academics efforts that would build positive social interactions through attributes that includes respect, tolerance, and self-discipline. Most importantly, I would be diligent in my efforts on teaching students how to list en and solve problems in positive ways, by providing them with the tools, such as referrals to prevention programs, counseling or psychologists to aid them and prevent negative outcomes on them physically and educationally. 3.In this age of academic accountability in public schools, CSHPs need to demonstrate a positive impact on academic achievement in order to receive maximum support. Briefly summarize the research that supports this position and describe improvements most needed in CSHPs. Academic achievement and success of youths is linked to their health. According to research from the Center for Disease and Control (CDC) school health programs reduces the frequency of health risk behaviors among young people, and good health has shown to have a positive effect on academic performance. The CDC provides ways in which CSHPs can maximize their support to improve the well-being of young people through educating them on their health. The CDC analyzes research findings to develop guidelines and strategies for CSHPs program to address health risk behaviors among students by creating tools to help schools implement certain guidelines through four overlapping interdependent goals. Through resources and concurrent coordinated approach from education, health, and social service agencies, the goals of CSHPs must includes ways to increase health knowledge, attitudes, and skills, which has to increase positive health behaviors and health outcomes among youths, and ultimately, the results must have a positive impact on young people that improves their educational and social outcomes.

Rbs – Case Study Example

Case Study Example Section I: Summary of Background and Facts Reliance Baking Soda was discovered by James Stewart Augusta in 1915. He called it the â€Å"miracle compound. † It was founded to serve as a leavening agent in baked goods to let them rise properly. With the invent of self-rising flour and instant cake mixes, baking soda’s original use importance declined. With this decline, Stewart Corporation started promoting baking soda for a myriad of other uses, which include household cleaner, laundry aid, and deodorizer.Reliance baking soda holds a 70% market share. They produce three box sizes, 8oz, 1lb, and 5lbs. The 1lb box holds almost 50% of the sales volume. Reliance has excellent brand awareness and customer loyalty. Stewart Corporation is comprised of four divisions. Reliance Baking Soda (RBS) is in the household division. Anna Regnante was promoted Domestic Brand Director for RBS. She was placed in charge of increasing Reliance’s profit by 10% in 2008 . The Household Division is planning to introduce two new product launches in 2008.According to Chris Dale, Managing Director for Stewart’s Household Products Division, they need the incremental profit increase from RBS to â€Å"fund the marketing launch expenses for the new products. † (Quelch & Beckham, 2009, p1) Regnante needs to figure out how she can generate the required profit growth for the old-fashioned, mainstay product of baking soda. Section II: Statement of the core problems Regnante’s core problem is figuring out what marketing mix to use to increase Reliance Baking Soda’s profit by 10% in 2008. One of the main problems with RBS is the current lack of advertising.Regnante’s predecessor had cut the consumer promotion budget in half. Advertising is a key component in making sure the brand’s product is marketed to its consumers. RBS did not properly advertise the significance for what all baking soda could be used to do, which inc ludes outdoor cleaning, baby care, pet care, and a myriad of other things. RBS had established brand awareness and loyalty with customers; but, they needed to educate the customers and position the brand through advertisements which can give RBS more of a competitive advantage. Decreasing the amount of money allocated owards advertising was not a wise choice, especially, when the company needed to revamp how baking soda was marketed. The trade promotions were effective in moving the product; however, they accounted for around 73% of total sales. This led to the company only selling around 25% of RBS at regular prices, which could be leaving RBS a lot less profitable. The trade was overbuying during the promotional periods, which caused inconsistencies in regular purchasing patterns of the product. Another issue was with the cooperative advertising program.Regnante was concerned that RBS was not getting sufficient advertising in exchange for the trade promotions. In fact, she found t hat â€Å"Advertising trade support for RBS is much lower than our branded competitors. †(Quelch & Beckham, 2009, p. 5) RBS also rarely advertised in retail stores, magazines, or television commercials. If RBS was more diverse with advertising, then, they would be able to capture their target audience in other ways. Section III: Secondary Problems Reliance Baking Soda lacked in providing different promotional discounts to grocery stores.By not providing promotional discounts for grocery stores, the store managers did not have a creative way to attract customers into the store to purchase baking soda. Grocery store chains thought that the Reliance Baking Soda needed to market their products better because baking soda was a boring product. Reliance Baking Soda does not manufacture for private label brands. Therefore, their market share decreased. This lack of going after the private label market has caused the RBS to lose 5% of its market share to private label brands.Reliance Baking Soda was the market leader, so, if they were able to manufacture private labels brands they would have not loss 5% market share; and its overall market share could have increase. Also, a problem existed with trade promotion events due to the fact that the company did not negotiate or set a price with the trade on what to sale its products for when they were purchased during a trade promotion. By not having set promotional retail prices, the trade was allowed to stock up on inventory at reduced prices. They did not have to extend the savings to the consumer.This ultimately caused a loss in profit for RBS. To make matters worse, these trade promotions often overlapped with consumer promotions. Therefore, it is hard to tell what the actual real incremental profits for the promotions were. Section IV: Constraints and Limitations Besides the problems listed in the above sections, Reliance Baking Soda is constrained and limited by the fact that baking soda is in the mature part of its life cycle. When a product reaches maturity, there is no room for traditional growth. The product must discover new uses.RBS is not a â€Å"wow† product that can be categorized as a necessity; therefore, it must be aggressive in its advertising in order to stimulate further purchase. The product was old-fashioned and needed some ‘refurbishment’ to make it attractive to the target market. The need for RBS nose-dived, following the introduction of self-rising flour and instant cake mixes. Naturally, it would be cheaper for bakeries to move to baking soda and reduce costs. This was a very big setback for RBS, as the market leader and the largest provider of the â€Å"miracle compound. Randall Todd, an Account Manager, for several of the major grocery chains, stated that even though the product was physically placed on the store shelves, it was not â€Å"visible† to the consumer. It was a very slow moving product, which needed â€Å"a lot of push marketi ng to stimulate trade interest. † (Quelch & Beckham, 2009, p. 2). Randall further observed that it was â€Å"not a natural traffic builder, it does not have high turnover, and it is boring. †(Quelch & Beckham, 2009, p. 2). RBS needed promotional methods which would turn the tide in their favor. According to Exhibit 3, RBS had â€Å"low advertising recall. There was greater need to refocus marketing communication efforts. Another limitation was the continual price increase for baking soda over the last 5 years. The price changes were not good because it had a negative impact on the numbers of cases that were shipped to the stores. This could lead to stores choosing a competitor’s brand or selling more of its private label brand. The final limitation is that RBS being a mature product is sold on the push system. The household sales force is paid based on quarterly sales quotas. This allows the sales staff to wait on trade promotions to sell the product.Therefore, they are not concerned with the day to day sales of RBS. Section V: Alternative Solutions Reliance Baking Soda must increase profit in its household division by 10% in 2008. In deciding how to do this, Regnante must decide what to do about the trade promotions, consumer promotions and advertising. Since baking soda is a mature product, a push system has been implemented at RBS using a quarterly quota system. In order to deal with the problem of 73% of factory shipments being sold using trade promotions, a new monthly quota system could be placed in service.This would make the sales force focus on selling baking soda all throughout the year, not just when promotions are in place. Another option is to totally revamp the co-op advertising reimbursement system. At this time retailers are not promoting the product with the same size ads of RBS’s competitors. RBS offers a 5% of invoice incentive for any ad. RBS should offer 50% of the ad cost up to a certain percentage of the invoi ce for a purchase made within 45 days of the ad. The ad also needs to be submitted for approval prior to the ad being placed.RBS needs to make sure that their co-op advertising plan states what an acceptable ad size is. This will encourage the retailers to do local advertising for RBS. The third option would be to increase the advertising and consumer promotions through event advertising. With this option, RBS could focus on important events like Earth Day. They could create a whole marketing campaign around this event and others like it. Another option would be to mount an internet campaign on the alternative uses of baking soda. This alternative would not involve huge cash outlays.RBS could create blogs on websites as well as have a complete interactive website devoted to helping the consumer understand the myriad of uses for baking soda. The final option is to focus on pushing the product through trade promotions. RBS could offer 10-15% off total invoice price several times durin g the year to make sure that our product is being shipped. With this increased trade promotion, RBS could list a lower suggested retail price on the promotional packages, so that stores will have to pass the savings along to their customers. This would alleviate the problem of purchasing simply to increase revenue.Section V: Implementation of Best Alternative The best solution is to take a holistic marketing approach and incorporate a marketing plan that uses trade promotions, consumer promotions and advertising in conjunction with one another. This approach should focus on event marketing for its major advertising expenditures. One such event that lends itself to the promotion of the different uses for baking soda is Earth Day. With more and more of the American population focusing on Eco-friendly products, RBS can showcase baking soda as being a one stop wonder.RBS should partner with Earth Day events and hand out 2oz samples with pamphlets on how baking soda is an environmentally safe cleaning agent. It should list all of the possible uses of the eco-friendly baking soda. The pamphlet could, also, reference RBS’s Eco-pack, which will include a $1. 00 off rebate. RBS can package 1 lb boxes of baking soda in twin packs called Eco-packs. The packaging should have new ideas of how to use baking soda in environmental friendly ways. Since this is a special packaging product, RBS should offer a trade promotion on the twin pack only for the six weeks starting the first of March.This promotion should consist of buy eleven cases, get one free. During this time RBS should also beef up television, print and internet advertising, which all should include the environmental aspect of the product. To coincide with the company’s marketing efforts, RBS should offer an incentive for the trade to promote RBS through advertising. RBS could pay for 50% of the advertisement cost attributable the RBS product, up to 5% of a total invoice purchase within 45 days of the advertisement this promotion would run through the entire month of April.Other events that could be marketed include the Start of Summer, Fire Prevention Month and the Holiday Season. For the start of summer, RBS should focus its advertising efforts on its uses for outdoor cleaning, pool, camping and weed removal. This is not a traditional high volume time; therefore, they should also use their trade partners by offering the same advertising incentives that were offered during the Earth Day promotion during the months of May and June. Since RBS can be used to put out certain fires. The company should focus on fire safety and prevention during the month of October.RBS could put a pamphlet and a $. 25 coupon in the bags that children traditionally bring home from school during this month. The pamphlet should focus on key fire safety initiatives and highlight RBS commitment to fire prevention and uses of RBS in fire situations. During the first three weeks in October, RBS should offer a trade promotion of 10% off invoice prices on all sizes. This will help the trade partners get ready for the upcoming holiday season. The final event marketing campaign of the year should focus on the holiday season and getting your home in tip-top shape for the holiday’s in a health conscious manner.RBS should again partner with other Household Division products to advertise nationally how to get your home ready for the holidays. This ad should run in the October/November editions of top Women’s magazines. It should also offer a contest for a $10,000 kitchen makeover. This contest will be open to the purchasers of the products advertised in the magazines. This will also be advertised on the internet and through POP displays in the stores. During the months of October and November, RBS should offer its co-op advertising promotion as defined in the Earth Day section.Section VI: Justification Since Reliance is in the maturity stage of its life cycle, it is important fo r them to focus on extending the usage rate and repositioning itself in the market. According to Shaeffer (2009), â€Å"As a market matures, the customer buys solutions and not products. † Therefore, it becomes more vital to focus advertising efforts on new ways of using baking soda. By focusing on event marketing, Reliance can help the consumers understand all the possible uses of traditional baking soda.This increased knowledge will drive the sale of baking soda to the levels needed to meet the 10% profit increase of the household division. To increase the profit by 10% the Profit before SG&A, Overhead and Taxes needs to be $20,587,000. The event marketing campaign proposed will increase the profit to $20,974,000, which well exceeds the 10% increase. The 2008 Profit and Loss Budget is listed as Exhibit 1. This budget was prepared based upon historical cost and sales data to gauge the response level of both the trade and consumer promotions. Exhibit 1 Reliance Baking SodaPro fit and Loss Budget For the Year Ended December 31, 2008 | | | | | |2007E |2008 | |Manufacturer's Price Per Case | | | | | |8oz | | | |7. 2 |7. 2 | | |1lb. | | | |12. 02 |12. 02 | | |5lb. | | | |54. 28 |54. 8 | | | | | | | | | |Factory Shipments (in 000's of cases) | | | | |8oz | | | |714 |883 | | |1lb | | | |1226 |1531 | | |5lb | | | |648 |660 | | | | | | | | | |Variable Manufacturing Cost Per Case | | | | |8oz. | | | |3. 38 |3. 38 | | |1 lb. | | | |5. 58 |5. 58 | | |5 lbs. | | | |24. 8 |24. | | | | | | | | | |Gross Sales | | | | 55,051 | 60,585 | |Variable Manufacturing Cost | | 25,325 | 27,896 | |Gross Margin | | | | 29,726 | 32,690 | | | | | | | | | |Advertising | | | | | | | |TV | | | 3,815 | 4,300 | | |Print | | | | 694 | 1,000 | | |Internet | | | | 248 | 300 | |Total Advertising | | | 4,757 | 5,600 | |PR/Media Production Cost | | 198 | 297 | |Consumer Promotion | | | 551 | 839 | |Trade Promotion | | | 5,505 | 4,980 | | | | | | | | | |Total Marketing Expense | | | 11,011 | 11, 716 | | | | | | | | | |Profit before SG&A, Overhead and taxes | $ 18,715 | $ 20,974 | Works Cited Shaeffer, Lee. (2009, October 14). Maximize Product Profitability as the Market Matures. Product Management Library of Knowledge. Retrieved October 1, 2010, from http://www. aipmm. com/html/newsletter/archives/000359. php

Natural monopoly Essay

I believe that times change and as they, change rules and regulations must adapt to the times. Therefore, the treatment of the different industries must represent the different industries as they grow. I do not think the Telephone and Broadcast should never have or ever be considered a â€Å"Natural Monopoly†. The concept of natural monopoly presents a challenging public policy dilemma. On the one hand, a natural monopoly implies that efficiency in production would be better served if a single firm supplies the entire market. On the other hand, in the absence of any competition the monopoly holder will be tempted to exploit his natural monopoly power in order to maximize its profits. A â€Å"natural monopoly† is defined in economics as an industry where the fixed cost of the capital goods is so high that it is not profitable for a second firm to enter and compete. There is a â€Å"natural† reason for this industry being a monopoly, namely that the economies of scale require one, rather than several, firms. Small-scale ownership would be less efficient. Natural monopolies are typically utilities such as water, electricity, and natural gas. It would be very costly to build a second set of water and sewerage pipes in a city. Water and gas delivery service has a high fixed cost and a low variable cost. Electricity is now being deregulated, so the generators of electric power can now compete. But the infrastructure, the wires that carry the electricity, usually remain a natural monopoly, and the various companies send their electricity through the same grid. Cable as a â€Å"Natural Monopoly†. Nearly every community in the United States allows only a single cable company to operate within its borders. Since the Boulder decision [4] in which the U. S. Supreme Court held that municipalities might be subject to antitrust liability for anticompetitive acts, most cable franchises have been nominally nonexclusive but in fact do operate to preclude all competitors. The legal rationale for municipal regulation is that cable uses city-owned streets and rights-of-way; the economic rationale is the assumption that cable is a â€Å"natural monopoly. † The theory of natural monopoly holds that â€Å"because of structural conditions that exist in certain industries, competition between firms cannot endure; and whenever these conditions exist, it is inevitable that only one firm will survive. † Thus, regulation is necessary to dilute the ill-effects of the monopoly. [5] Those who assert that cable television is a natural monopoly focus on its economies of scale; that is, its large fixed costs whose duplication by multiple companies would be inefficient and wasteful. Thus, competitive entry into the market should be proscribed because it is bound to be destructive. The Competitive Reality I believe that times change and as they, change rules and regulations must adapt to the times. Therefore, the treatment of the different industries must represent the different industries as they grow. I do not think the Telephone and Broadcast should never have or ever be considered a â€Å"Natural Monopoly†. The concept of natural monopoly presents a challenging public policy dilemma. On the one hand, a natural monopoly implies that efficiency in production would be better served if a single firm supplies the entire market. On the other hand, in the absence of any competition the monopoly holder will be tempted to exploit his natural monopoly power in order to maximize its profits. A â€Å"natural monopoly† is defined in economics as an industry where the fixed cost of the capital goods is so high that it is not profitable for a second firm to enter and compete. There is a â€Å"natural† reason for this industry being a monopoly, namely that the economies of scale require one, rather than several, firms. Small-scale ownership would be less efficient. Natural monopolies are typically utilities such as water, electricity, and natural gas. It would be very costly to build a second set of water and sewerage pipes in a city. Water and gas delivery service has a high fixed cost and a low variable cost. Electricity is now being deregulated, so the generators of electric power can now compete. But the infrastructure, the wires that carry the electricity, usually remain a natural monopoly, and the various companies send their electricity through the same grid. Cable as a â€Å"Natural Monopoly† Nearly every community in the United States allows only a single cable company to operate within its borders. Since the Boulder decision [4] in which the U. S. Supreme Court held that municipalities might be subject to antitrust liability for anticompetitive acts, most cable franchises have been nominally nonexclusive but in fact do operate to preclude all competitors. The legal rationale for municipal regulation is that cable uses city-owned streets and rights-of-way; the economic rationale is the assumption that cable is a â€Å"natural monopoly. † The theory of natural monopoly holds that â€Å"because of structural conditions that exist in certain industries, competition between firms cannot endure; and whenever these conditions exist, it is inevitable that only one firm will survive. † Thus, regulation is necessary to dilute the ill-effects of the monopoly. [5] Those who assert that cable television is a natural monopoly focus on its economies of scale; that is, its large fixed costs whose duplication by multiple companies would be inefficient and wasteful. Thus, competitive entry into the market should be proscribed because it is bound to be destructive. The Competitive Reality 1. A skeptic hearing exhortations that cable television is a natural monopoly that should be locally regulated could have some questions at this point. First, if cable is a natural monopoly, why do we need to guarantee it with a franchise? Economists Bruce Owen and Peter Greenhalgh argue persuasively that given economies of scale, if a cable company â€Å"is responsive and efficient in its pricing and service quality then there will be little incentive for competitors to enter, and no need for an exclusionary franchise policy. â€Å"[9] Thus, if entry restrictions are necessary to arrest competition, the industry by definition is not a natural monopoly. 2. Second, if cable is a natural monopoly, is it necessarily a local monopoly? Some observers use the terms interchangeably, but there is no evidence that economic laws respect municipal boundaries. Given large fixed costs, does it make sense to award a local franchise to one company when another already has facilities in an adjacent community? Yet such â€Å"wasteful duplication,† as the natural monopoly proponents would call it, occurs frequently under the franchise system. Local franchises make no sense in a true natural monopoly setting. 3. These questions, however, go to the heart of natural monopoly theory itself, a doctrine that is under increasing attack. [10] In the face of crumbling conventional wisdom in this area, the burden should be on the natural monopoly proponents to demonstrate that competition is not possible, and further, that regulation is necessary. Such a demonstration will prove impossible in the cable context. Cable is both extremely competitive, facing both direct and indirect market challenges, and, in any event, is better left unregulated. For many decades, economic textbooks have held up the telecommunications industry as the ideal model of natural monopoly. A natural monopoly is said to exist when a single firm is able to control most, if not all, output and prices in a given market due to the enormous entry barriers and economies of scale associated with the industry. More specifically, a market is said to be naturally monopolistic when one firm can serve consumers at lower costs than two or more firms (Spulber 1995: 31). For example, telephone service traditionally has required laying an extensive cable network, constructing numerous calls switching stations, and creating a variety of support services, before service could actually be initiated. Obviously, with such high entry costs, new firms can find it difficult to gain a toehold in the industry. Those problems are compounded by the fact that once a single firm overcomes the initial costs, their average cost of doing business drops rapidly relative to newcomers. The telephone monopoly, however, has been anything but natural. Overlooked in the textbooks is the extent to which federal and state governmental actions throughout this century helped build the AT&T or â€Å"Bell system† monopoly. As Robert Crandall (1991: 41) noted, â€Å"Despite the popular belief that the telephone network is a natural monopoly, the AT&T monopoly survived until the 1980s not because of its naturalness but because of overt government policy. † I hope that the above facts help support my beliefs that these industries should not be considered Natural Monopolies. These companies just executed and had better site than other in the same industry had. Today ATT is just as strong as it ever was. References Benjamin, S. M. , Lichtman, D. G. , Shelanski, H. , & Weiser , P. (2006). FOUNDATIONS. In Telecommunications Law and Policy . (2nd ed. ). (pp. 437 – 469). Durham, NC : Carolina Academic Press. Foldvary, F. E. (1999). Natural Monopolies . The Progress Report. Retrieved January 9, 2012, from http://www. progress. org/fold74. htm Thierer , A. D. (1994). UNNATURAL MONOPOLY: CRITICAL MOMENTS IN THE DEVELOPMENT OF THE BELL SYSTEM MONOPOLY . 14(2).